A boy surnamed Hell has been banned from an Australian Catholic school according to a report on the Inquirer.net. The ban was imposed apparently because of the boy’s surname. The boy’s father was originally from Austria.

The boy’s parents approached St. Peter Apostle School to enroll him as their son was being bullied in his current school. The school offered the boy a place in the school after the boy’s parents agreed to use the mother’s last name, Wembridge. However, the school backed out of its promise after the parents changed their mind and offered the child another school.

The parents, however, decided to take the child to another school. Hell in Austria means “bright”

While not related to this news article, this article reminded me of a tourism campaign initiated by Australia sometime in 2004. The accompanying TV ad, however, earned the ire of conservatives in England that it was banned from being aired–WHY?? Because of the hell word plus the adjective of blood–So, where the bloody hell are you?!

To some, it seems like an ordinary phrase but if you translate it to American English one might understand it this way–So, where the f*****g hell are you?!, thus, the buzz.