Early last month, social networking site Multiply inked a partnership with ABS-CBNi, the interactive division of Philippine media giant ABS-CBN. The agreement covers a multi-year, strategic advertising agreement. Multiply explained that “under terms of the agreement, ABS-CBNi will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues in the rapidly developing regional market.” “The partnership allows Multiply to monetize a significant portion of its traffic while still retaining a primary focus on product development and global customer acquisition.,” Multiply explained.
Some multiply users welcomed the development while some were skeptics. Some invoking loyalty to the network while some questioning the relevance of the deal to users. The bottom line of this story, well, Filipino users will now be able to receive localized advertisements just as users in Australia do. 🙂